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[Chinese shoes Network - News] on the wrong road halt, it is also a forward. the world's leading sports brand Nike familiar, do the right thing is the strategy, to do things right is a policy in the face of the pressures of rising costs of raw materials under its latest strategy is to its Umbro (Umbro) Football supplies and Cole Haan shoes of these two brands. "This will allow us to reduce industry costs, concentrate on the development of the core product, the ability to focus resources on the greatest potential for Nike for opportunities to continue to drive sustainable, profitable growth." The company CEO Mark - Parker said. In his view, its namesake brand as well as Jordan, Converse and Hurley brands bears more potential, but behind the three brands have "unique customer relationships," Nike brand complement. Nike is not just the past two years, the prospects for economic development in the unknown and the pressure of capital chain tight, most multinational companies based on the actual consideration, broken wrist began to implement a strategic contraction, such as the three major US auto companies sold off Volvo, Land Rover, Jaguar and other high-end brands, P & G sold Pringles, Pfizer sold the nutrition business. And these brands, many are they ever acquisition targets, such as Umbro (Umbro) Nike soccer equipment is acquired in 2008. In the numerous "sale" and shift in what is leading their strategy of expansion and contraction of it? "broken wrist": Challenges cut opportunities Like the gecko tails can get out of danger, like the way through the broken wrist to adjust themselves, PKU Management Consulting Group senior partner ???? think that sometimes in order to better a jordan retro 14 white/fuchsia blast/black ttack and defense performed. brand shrinkage is usually carried out step by step according to plan under the guidance of its brand strategy, Nike plans to sell the two brands, in addition to external economic factors, but also part of its brand strategy adjustment. Earlier, Nike also has many similar broken wrist action. 2007 Nike $ 60 million sale of its clothing brand STARTER, because its growth performance than Nike's other brands. Nike again after the price of $ 200 million a year, the famous hockey brand Bauer its 1995 price of $ 395 million in acquisitions, sold to a private equity firm Kohlberg, because the brand has been sluggish. In the Pan Yifan opinion, the more opportunities for more good business, as many companies are willing to sell itself to the company, for these big companies, the real challenge is not to find opportunities, but cut opportunities. If the short-term growth, the temptation to expand sales, the beggars acquired businesses seemingly no problem, could cause a lot of trouble for the subsequent development of enterprises. enterprises to adopt contraction strategy, be sure to find the core strengths, most profitable, most customer satisfaction, market position of the highest brand is sure to be retained, he believes, can often cut unprofitable brands and profitability also did not help the development of the main business of the brand. For example, the product line now spans nine categories, with more than 20 international brands of Nestle, in 2008, it specializes in the production of ophthalmic products sold Alcon (Alcon) 77% of the shares. Previously, Nestle has closed or sold a poor business performance of 150 factories, but rarely have the "cash cow air jordan 11 space jam for sale " up for sale precedent. "Nestle's main advantage is funded, broad product line, brand influence, but not in the sub-sector and specialized competitors and fine." Jane Epworth Investment Advisor analysts believe that this is also the transformation of Nestle related, it is ready from relying on instant baby food and instant coffee started the old Europe, the transition to a healthy, nutritious, high-tech and personalized diet advocates. attack expansion Although the strategic contraction generally become multinational response to the international financial crisis and the continuing economic downturn a rational choice. At the same time, some companies based on a future judgment, improve the proportion of emerging markets and emerging industries in the global strategy, to seize the next opportunity and prosperity. Japan's major integrated trading company Marubeni 29 May to $ 3.6 billion on the acquisition of a wholly-owned third-largest US food company GAVILON, get their own food in the nation's more than 140 food distribution centers and large distribution network and in Brazil , Australia and the Ukraine and other major breadbasket of base, which ranks among the world's major grain traders. And in the previous eight days, with companies in Asia, China Dalian Wanda Group signed a merger agreement with the US AMC theater company, Wanda invested $ 2.6 billion acquisition of equity and debt AMC100%. "M & A is indeed a good competitive strategy," General Manager (China) Marketing strategy consulting firm Ries partner Zhang Yun said, but the premise of diversified companies' merger and acquisition should be in the original field, or is the leading brand has done industry-leading posit cheap foamposites ion, has the absolute advantage, the dominant firm. For example, Procter & Gamble first Ivory soap to be absolutely advantage began to do other Toyota brand after doing this, he began to make Chrysler. Secondly, the business expansion of the merger, it is better to strengthen the existing brand, there is a direct competitive relationship, such as P & G's acquisition of Pantene, Clairol, both to grasp new opportunities, but also to consolidate the existing brand position. The bad acquisition expansion strategy is two, one is the opportunity to see an industry, it is trying to acquire a company to enter the industry; the other is the acquisition of complementary businesses, leading companies lose the focus, allow consumers to mental awareness brand confusion. Harvard Business School Professor Michael & middot; Porter in nearly 50 years of M & A case studies found that the failure rate of these two acquisitions was 80%. In addition to mergers and acquisitions itself, the ability to integrate their own is also very important, although P & G also through many acquisitions to grow their own, such as shampoo brand Clairol Herbal series is to acquisitions, but more importantly, in this huge consumer products empire, its product development and research, marketing, planning, improve dissemination system, but can also be formed at its terminal intensive management, the use of synergies between brands form an overall advantage. secret behind the relaxation of One side is to attack the expansion of the enterprise, while the brand's broken wrist contraction seems very contradictory, in fact, that a relaxation between the great hidden mystery. In fact, Zhang Yun fact, many multinational compan jordans on sale mens ies have been found in the expansion, contraction, and then expand, then shrink the cycle of wandering. enterprises in the overall expansion strategy, usually after its main business doing better, want to train new growth module by way of diversification of its M & A strategy should be in line with prevailing industry's future needs and company strategy direction. But, after the acquisition, Pan Yifan that the company might find its entry in the field may not be as simple as envisaged originally wanted, or each of the segments may encounter different rival, or because the economic situation The problem, their main business or core brands Gubuguolai other conditions, only conduct business restructuring by refocusing the way, will be unrelated to the core business, or a low degree of brand association to sell. When Ford to sell Volvo, is the financial crisis, the parent company suffered cash flow problems, the measures had to be taken off the wrist. When the blind expansion has encountered a problem by shrinking focused way can often enhance the competitiveness of enterprises out of the woods. Like General Motors after the original nine brands reorganization only four brands, but quickly achieve profitability. However, driven by growth in capital market requirements, and lower corporate management is not enough clear case, an upward cycle of the enterprise, they often feel that they can do anything, have to expand again, to achieve some " necessary growth. " Since China is not very mature industry now, there are a lot of development in different sectors of space, which is to create a diversified business opportunities. But Halter Financial (China) CEO Zhang Zhihao said that the cur Retro jordans for sale rent and future period of the global economy and financial markets face many uncertainties, while the Chinese economy is also faced with the daunting challenge of steady growth, structural adjustment, the Chinese enterprises in the expansion of cross-border mergers and acquisitions Or is the daily operation, or should adopt a more cautious attitude. (Chinese shoes Network - the most authoritative and most professional Footwear News)with the winter approaching, the major brands of winter and winter products have repeatedly launched, but which one really meets your needs? Don't worry, take a look at the new shoes before you come to a conclusion. Adidas originals's SL loop runner series, in 1972 after the re engraved, in the near future to bring new members debut. 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