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[Chinese shoes Network - Brand Dynamics] mall changes, ????????????, a few happy tears. This is, in a recent publication of two major domestic sports brand in the first half annual report once again been vividly verified. once sit tight in the domestic sports brand "first chair" Li Ning [6.20 -0.64%], this is the "keep the tears" announced its own annual report in the first half. Li Ning, the first half of the day not having a happy, merchandise sales appeared to shrink. More sad is that the domestic sports brand "first chair", has also been taken away. The away Li Ning Company "first chair" in the name, I believe we are familiar with. It is - ANTA Sports [9.18 6.74%] supplies company. Li Ning and Anta Sports Gangster both the mainland, recently almost simultaneously released their first half of the annual report. As host just said, weeping Li Ning, Anta opening celebration is. Annual reports, inventories and other factors that are, in the first half of this year, Li Ning Company revenue of 4.29 billion yuan, up about 5 percent reduction, which is lower than the first half of Anta's turnover 4.45 billion yuan. This means that said: Li Ning "local sporting goods leader of the top spot," Anta has been taken away. Earlier this year on last year's performance of two one message, might be able to predict today's Li Ning, Anta and fighting. Reporters also interviewed people in the industry - a key road sports consulting firm CEO Zhang. He said: Today, beyond the Li Ning, Anta ending in the industry, in fact, the news was not a surprise. Zhang: Because in the annual report for 2010 If you press a single brand sales and to calculate it, in fact, already have such Anta trends and signs, according to his growth rate and the growth rate compared to Li Ning, Anta Li Ning in terms of sales is a matter beyond. Beginning last year, Anta in terms of annual turnover, or the number of retail outlets, for Li Ning company, already a threat. ANTA Sports Products Limited, referred to as ANTA Sports, the main design, development, manufacture cheap foamposites and sales of sports apparel, including "Anta" brand of athletic footwear and apparel. ANTA Sports was established in 1994 and headquartered in Quanzhou City of Fujian Jinjiang boss Mr. Ding Shizhong. In 2007, ANTA Sports listed on the HKEx. Market soon, the United States gained the NBA Houston Rockets basketball team but it did Alexander's shares. In 2009, ANTA Sports to the acquisition of the famous Italian sports brand FILA in mainland China, Hong Kong, Macao distributors. In addition, the "Anta" the name, also has a unique meaning. Ann, is the "peace of mind business"; riding, "practical man" seems to be using an objective and direct writing, stating the Anta own brand, capable of a good old expectations. Anta, Li Ning won the win in the sporting goods business, the most terrible "sales." Anta from the catch in the end is how to achieve today's "beyond" it? Where Anta win? reporter asked about the key road sports consulting firm CEO Zhang, he felt: this stems from the difference between the two business models. Li Ning is drawing NIKE model, asset-light model. Anta is the vertical integration model of the whole industry chain management. As for these two models, exactly what the difference Zhang said:? We called the vertical integration model Anta, Li Ning is actually asset-light model, the so-called asset-light means that Li Ning is more important, and so he put the channels of production assets are stripped, they just focus on brand development and brand value terms, and Anta own control of its own factories, he also has its own channel, so he called the vertical integration of the supply chain is from the low-end to high-end, he is management and investment of the whole value chain of operations. Li Ning is drawing relatively more like NIKE model is more asset-light model. Anta vertical integration model, there really is such a big winning magic it? Or that this model is the sporting goods market with the current relatively in tune? key road sports consulting firm CEO Zhang in an interview with reporters also ga cheap air jordans ve the answer. He said: victory Anta mode, with the current backdrop of rising manufacturing costs, does have a certain relationship. Zhang: So when the rising costs of labor and employment as well as increased prices of raw materials on the one hand, larger strategic space vertically integrated model. On the other hand from the performance point of view in terms of sales, Li Ning last year launched a strategic transformation, including through changes in the retail price increases also channel called "feeding frenzy" mode for the channel to bring some pain, this elimination He up, the results in terms of performance can directly reflect the change. only half of the performance report, only represent a certain period of time a company's operating performance. For Anta and Li Ning, it is hard to explain what the weak strong. Many skeptical view: Anta whether the first chair in this long station but it seems he was quite Anta optimistic?. The key road sports consulting firm CEO Zhang told reporters that a skinny: Anta's goal was not just beat Li Ning, it wants is to one day surpass Nike. But this is clearly for Anta, it is not an easy thing. Zhang: First, my boss told during the two sessions this year, ANTA has a communicator, I asked him because beyond the Li Ning, Anta sales are coming soon, so what was the goal of Anta his answer was? clearly, he said that my goal is to Nike. I would like to follow the words to speak, if Anta truly a Nike as their goal, then I think also to enhance the brand value, brand premium aspect is to spend some effort, especially as a sports brand, how to promote the operation of the spirit, for the brand, for the establishment of China's consumption share of public responsibility and vision, frankly, you do have to have a boss you quack like the boss, the boss look like what is? That you even say that the whole industry to promote Sports Consumers in China because of the presence of your brand, what kind of different. 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In this group, in a joint jersey, adidas Originals invited to collaborate FACETASM other popular brands participating brands are back number "12" jersey design, the players and team names strip LOGO position places the brand name and a new design The LOGO to be replaced with a very innovative. (Media Partner: shoe-like image & nbsp; Laura Nick shoes) Related newsEarlier reports NIKE & times; LEVI'S the news to attract a lot of attention, both of which are American brands in their respective fields and has an unshakable position. It is this incredible collision, people are filled with this series of further developments. Earlier the news can go to a pair of NIKE SB & times; LEVI'S black shoes, and now through this group, although the shooting was not very professional, but we can see there is a deep black in addition to the blue section, in Swoosh and heel sewing line It is also somewhat different, replaced a more bright yellow. I believe this series in the future there will be more models debut, wait and see. Source: dunkbar & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;PUMA only recently with the Japanese name atoms launched a new shoes by the project, recently, and brought another shop with Japanese KICKS LAB cooperation, a pair of Disc Blaze "Desert Trooper "; joint color shoes. Inspired by the military equipment, from ivor air jordan 11 space jam for sale y white adjustable throughout the body on the suede shoes from the army's desert camouflage, and black collocation Disc turntable system and many details, echoed the theme at the same time also to ensure excellent texture. It is reported that this pair of Disc Blaze "Desert Trooper" has been on October 22nd in KICKS LAB to complete the offer, but never mind, it will be in the November 5th landing of the global other designated shops, love friends may wish to pay more attention. Following the highly demanded Grey colorway of the adidas Yeezy 750 Boost, an upcoming adidas Yeezy 750 Boost ??Black?? colorway has already been confirmed by Kanye West. Advertisment Kanye first broke the news on a New York radio Power 105.1 Breakfast Club, that a ??Black?? version of the Yeezy 750 would hit the market soon, and some are projecting it to drop as early as this Fall/Winter 2015. There has been no word on how Ye and adidas would use the shade of Black onto the sneaker, but here are detailed photos of how exactly the adidas Yeezy 750 Boost ??Black?? colorway will look like. The shoe sports an all-Black suede upper that was originally seen with a White boost sole, but the release version could be a fully ??Blackout?? colorway as seen below. adidas Yeezy 750 Boost Black Release Date Check out the detailed images below and look for the ??Black?? adidas Yeezy 750 Boost to officially release on Saturday, December 19th, 2015. The retail price tag is set at $350 USD. adidas Yeezy 750 Boost Black/Black BB1839 December 19, 2015 $350 RELATED: Sneaker Release Dates UPDATE: One of the biggest releases of 2015 debuts tomorrow, just before Christmas. The adidas Yeezy 750 Boost ??Black?? will be widely available ?C Store Listings listed below. Check out more photos below and look for them at shops like Solebox. For those that are looking to scoop them up now, you can always hit up eBay. Let us know who??s copping in the comments section. UPDATE: Here is an on-feet video review of the ??Black?? adidas Yeezy 750 Boost by TBlake for those that may Cheap jordans online air jordan 11 blackout for sale be debating on whether to scoop them up or not this weekend. adidas Yeezy 750 Boost ??Black?? On-Feet Video Review UPDATE: adidas has confirmed the ??Black?? 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The new shoe body is covered by black leather, and details by cement embellishment, the classic lines still runs through the toe and heel burst, finally the iconic show field collocation. jordan-son-of-mars-low-black-cement.jpg (465.26 KB, download number: 0) download Jordan Son of Mars Low Black Cement 2015-3-12 09:52 upload jordan-son-of-mars-low-black-cement1.jpg (132.78 KB, download number: 0) download Jordan Son of Mars Low Black Cement 2015-3-12 09:52 upload Since the acquisition by Nike, Converse will not only be owned by all the classic shoes carry forward, but also committed to innovation. The Converse from the process of inspiration and combine the innovation of technolo jordans on sale online gy, the launch of the new Thunderbolt Modern series. 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Parker signed Jordan Brand. The draft is to the identity Bangyan drafted by the Bucks, recently famous shoes website solecollector is also a bold conjecture some Jabari. Parker in the new season may be wearing shoes, color matching quite unique in the bucks.well-known sports brand Adidas because the two products used in the flag pattern, accused of alleged violation of the "Flag Law." Recently, the Adidas headquarters in China, the official has publicly declared: Adidas has begun a comprehensive Withdraw from these two products in Hong Kong, and decided to implement the global recall. To avoid defeat in the Chinese market, "Waterloo," the fate of international brand why not eat more thoroughly some of the local culture, some of the more stable pace of it? flag pattern using Adidas sports bag internationally renowned sports buy cheap jordans online brand Adidas has launched at least two Olympic series sports bags and POLO-shirt flag "red yellow star" as a basic pattern, within the five-star in the biggest one, was printed Adidas logo. Some people wonder if this may be suspected of violation of "Flag Law," Adidas said behavior has also been a fierce shelling of users and consumers. ATTORNEY: Adidas This illegal Adidas products for the incident involving the appearance of the flag pattern, the reporter a telephone interview with Beijing Jun Lin Zhu Junlin chief lawyer law firm. He said the use of the national flag pattern on, in our "Flag Law" which is clearly defined and is not available for trademark and advertising, and the flag pattern with Adidas on their products, and the logo printed on clover the five-star national flag pattern, is also not allowed. Although we see athletes wearing tracksuit top has a flag or emblem, but this is a special case, because the athletes are representatives of countries participating in sports, and Adidas products sold in the market do not belong to this category, it is clearly illegal , it should be prohibited. In addition, if the goods on the flag or national emblem insults, damage cases, but also in accordance with relevant laws and further held accountable, including the confiscation of goods, financial penalties or even criminal prosecution. Mr. Zhu also mentioned that regardless of the legal definition of such events abroad, but the events related to the Chinese national flag, and its products are also sold in China, you have to be determined in accordance with Chinese law, it is beyond doubt. industry: "Flag Gate" is not a case Adidas "flag" incident, is not the case in the sports apparel industry is not a precedent, a case. According to Reporters multi understand that, previously, Adidas rival Nike in Thailand has launched a new pair of shoes, but this design a new shoe uppers even spend a Thai national flag logo, but also in other parts of the Thai people spend a king is regarded as the horse "Garuda" logo. In Thailand, the feet are considered inferior moral, and very sacred Garuda flag and was surprised to be worn on the feet, the Thai people think this is a great insult. To this end, the Thai Ministry of Foreign Affairs immediately negotiate with Nike, require the company to immediately stop production and sales of the shoe, the storm is considered to be settled. Thus, the reporters think of the emergence of a series of similar incidents in recent years, such as Yoshinoya offend flag, Wrigley advertising use Chinese national anthem as background music, Citroen advertising mocked Mao Zedong and the like. Are all involved in such an event is internationally renowned brands, while many domestic brands have to go abroad in their internationalization process similar problems have also appeared, whether domestic or international brand international brand localization, which seems to be an insurmountable Hom. Consumers: unacceptable It is a portal for users of the online survey, as well as the reporter interviewed a number of consumers, more than 8 percent of consumers believe that Adidas this For violation of the "Flag Law", he expressed strong opposition, and nearly 5 percent of respondents believe that unacceptable, that the future determined not to buy Adidas products. Network forum posts, both well-intentioned friends speculate "Adidas designers are not familiar with China's laws and regulations," there are friends bluntly said flag emblem inviolable, products sold in China must respect the feelings of the people, the company must apologize to all Chinese people. Adidas This will undoubtedly undermine consumer brand recognition and reputation to some extent. Expert: Non-Chinese designers to pain and happiness, and perhaps this is a microcosm of the international brand localization. Many international big bumps in the localization process continues, have hurt the fur, bones all off there. American flag can even be printed on underwear, but it is almost unthinkable in China, causing resentment of the Chinese people and the main reason is that the cultural values ??of East and West conflict. "Half of the brand culture," but what culture to create their own brand image is two different things up. Electrolux CEO Mike? Terai Nova in market research for the Chinese when he said, in opening up the market of any country, we have attached considerable importance to local customs, habits, consumption patterns and other cultural differences. Only by respecting these differences, to fully understand, we found that consumer awareness of our products, we may earn their trust and respect. Multiple industry experts also told reporters expressed the same view, the more senior members of the phrase: "Although these products are sold in China, but certainly by no means its designers Chinese local designers, otherwise, such mistakes can be avoided to some extent, " Adidas: intention is to pay tribute to China Recently Adidas headquarters in Shanghai, mainland China issued a statement, Adidas marketed in Hong Kong Both products (backpack and shirt) design involves a pattern of irregularities in the use of the Chinese national flag, to the consumers express my very sincere apologies. The statement said: "Adidas has always cherished the Chinese government and the majority of Chinese consumers Adidas support and care and that two designs in mind, it is also Adidas hopes to host the 2008 Olympic Games - People's Republic of China pay tribute.." It is reported that Adidas has comprehensive Withdraw from these two products in Hong Kong and decided to global recall. As the world's leading sports brand, Adidas sponsored the Chinese national soccer team in recent years, and the production of uniforms for the national team. Earlier also worked with more than 1 billion yuan of the high price, beating "Li Ning" and other well-known sports brand, won the 2008 Beijing Olympic Partner status, and is responsible for making the 2008 Olympic appearances clothing. And the sudden "flag" incident, let the industry a bit unexpected. As a market in China has accumulated a wealth of operational experience in the world-renowned brand, Adidas "illegal" and in rapid response and recall performance afterwards, what is the big highlight of the international rapid response capability, or the incident is "already premeditated ", so that the public is full of speculation. international brand localization process, there have been well-known enterprises fail news, for reasons described as "near and far different level,", "acclimatized" is the most obvious. China is a big market potential has been highlighted, and many other world brands have set up their own R & D or design agencies in China, in order to aid their brand influence the localization work done more in place, but this is a complex and painstaking work the slightest mistake might have come to naught, with "gingerly treading on thin ice" to describe is not an exaggeration. It seems international brand localization road, not good to go.Nike Flyknit Racer new color release 2014-02-24 21:00:07 highly acclaimed Nike Flyknit Racer for the Flyknit series opened a good start, this time Nike for this starting point of the design of a new color matching. The shoe is designed with asymmetry, and the inside and outside sides are made of strong white and black respectively. The bright fluorescent color is used in detail, and the whole visual effect is full of personality. There is no specific information on this color matching sale, so please follow the follow-up reports. CNCPTS x Asics Gel Lyte V cooperative version of real exposure 2015-08-04 11:44:27 's recent activity as a frequent store is CNCPTS, the shoes they launched with Nike earlier, which are stunning global with elaborate packaging. The day before the network once again exposed a pair of the shop and Asics work together to create the Gel Lyte V, the designer of the brown and blue color with white shoe set, a landmark in the bottom, the lateral heel marked Mini Logo. At present, there is no information about the shoe sale information, interested friends may wish to continue to pay attention to our follow-up reports.